Before smoking got the reputation of being first badass and then unhealthy, smoking was considered a cosy indoor social activity. And where’s smoke, must also be fire. And if we’re going to need fire anyhow, we might as well make it look nice, the producers of this matchbox must have thought. And thus, they portrayed a dog on this box of matches. Perhaps it was part of a series of various dog breeds, or perhaps it was a lonely shepherd guarding the bad habits of its new owner. Either way, it takes its jobs of both guarding matches and overlooking the dinner table very seriously.