OVERSIZED SHAVING BRUSH FOR SHOP WINDOW DECORATION

The Netherlands EA/NL/0023
https://europearchive.eu/country-index/netherlands

Why in the world would anyone need a shaving brush the size of a small Christmas tree? Indeed, this shaving brush has never touched a face but served as a decorative item in a barber’s shop window. Trying to lure in as many customers as possible, window dressing has become an art form of its own, with international shopping miles like 5th Avenue and the Champs Elysée going all out during holiday season. To create a truly theatrical shopping experience, window dressers (yes, it is a profession of its own) have even started to play with augmented reality, making window shopping an interactive experience.

OVERSIZED SHAVING BRUSH FOR SHOP WINDOW DECORATION

The Netherlands EA/NL/0023
https://europearchive.eu/country-index/netherlands

Why in the world would anyone need a shaving brush the size of a small Christmas tree? Indeed, this shaving brush has never touched a face but served as a decorative item in a barber’s shop window. Trying to lure in as many customers as possible, window dressing has become an art form of its own, with international shopping miles like 5th Avenue and the Champs Elysée going all out during holiday season. To create a truly theatrical shopping experience, window dressers (yes, it is a profession of its own) have even started to play with augmented reality, making window shopping an interactive experience.