LIDO is one of the most famous cabarets in Paris. This little matchbox holds the key to a unique experience, back in the day you could take your own picture in the LIDO laboratory. They would use it to create a custom advertisement: your face on the back of the matchbox. Like being a part of the great LIDO family, and having a little piece of Paris to carry with you wherever you go. Now there’s a combustible campaign.