“We meet in Brugsen”, reads this coffee tin by one of Denmark’s oldest coffee brands Cirkel Kaffe sold in the Brugsen, now Coop, supermarkets. The profile of an African woman is used as the logo, wearing Western fashions of the time rather than that of any particular African nation. This exoticized, Westernised version of ‘an’ African woman leaves a rather bitter taste in the mouth, considering the deeply connected history of coffee and the racist practices of the colonial era, both in the past and present. However, the 1955 design was awarded in 2004 by the Danish Design Centre for “bringing art into the everyday life of the coffee-drinking Dane” and is still used a trademark by the Coop supermarket on several pieces of merchandise.